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Pre-Paid Legal Leads - 3 Choices, Which One Is Most Productive?
Prepaid Legal leads can make the difference between getting good results and disaster in your business. But, not all leads are born equal.
Whether you determine to buy leads or create your own, there are three main "types" or categories that you'll find effective in growing your Prepaid Legal business:
1. Potential customers. These individuals are interested in one of your products or services. If satisfied, they may be delicately introduced to your business with moderate success. But, they didn't start out with an interest in making money, and they're going to need a lot of teaching.
2. Opportunity seekers. These leads are looking for an opportunity to make money. They may or may not be sincere, that's for you to figure out. Also, they may or may not have specific interest in network marketing or Pre-Paid Legal Services. Your duty will be to find the sincere ones, overcome their concerns and guide them into your business.
3. Active network marketers. These prospects are already in an business, and looking for leadership in how to be a success. They aren't in Prepaid Legal, but you know two very critical things about them: 1) they like the idea of multi-level marketing, and 2) they've proven it with their credit card by becoming a member of a program.
The most qualified prepaid legal leads are those in the third group: current network marketers.
Why?
Well, as mentioned above, you are sure they have an interest in making cash with multi-level marketing. You will never hear them say, "Is this one of those ponzi schemes?" and other such silly questions. They're through that; they know better.
They also understand the business better than someone who's never been in network marketing. So, once they sign up to your group and get through training, they'll produce results much quicker (and with less preparation) than the average person.
Lastly, they possibly know other active networkers: their upline, front line, and even cross-line reps they bonded with at their company event. These are the kind of entrepreneurs you want as a Prepaid Legal Associate in your team.
They're in an opportunity, though, and not likely looking to begin something new. It's your job to softly, and with utmost care, pique their attention without setting off any alarms.
The best way to do this is to start with an offer that helps them in their existing business... something unrelated to your opportunity. Something generic, like marketing tools or coaching.
Obtain their trust, and prove your value to them by assisting them to move forward with their existing business. Show them that, unlike their existing upline, you are training them things that work. But make it clear that the only people who get your full focus are the people contributing to your own success.
At that time, joining your organization will be the next rational step.
In conclusion, you can go after potential customers, you can go after opportunity seekers, or you can pursue active multi-level marketers. Of the three, active multi-level marketers have the most potential to explode your organization with the least effort. Focus your effort there, and your business will never be the same.
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